What exactly is USB - C ? Are cell phones going to be integrating this technology? Is it better, and why? I'm Not a huge fan of the micro-usb connection as it can break easily.. I have an Apple TV with USB C but that's all ive seen it on

Are cell phones going to be integrating this technology? Is it better, and why? I’m Not a huge fan of the micro-usb connection as it can break easily

It’s a huge improvement over micro-USB. It’s reversible, more durable, supports faster speeds, and supports a huge range of protocols. RIght now some devices support DisplayPort, ThunderBolt 3, USB 3.1,and up to 100watts of power. It’s extemely versatile. It’s being used on quite a few phones and laptops now too. The Nexus 5x and 6p, Google Pixel, HTC One M10, Note 7, and LG G5 all use it. The 2015 and 2016 MacBooks use it as well as the brand new MacBook Pros and a few laptops from Dell and Acer. There are even some monitors that use it so it can act as an all in one dock for a laptop.

I love USB-C. Overall it charges much faster than a USB Lighting cable.

USB-C is the latest standard of USB, it has been around for quite a while now, but it has only been deployed to certain handsets like certain Google Nexus , Huawei and One plus handsets. Micro USB is still very common because it is so widely used with so many flagship phones. However a lot of new laptops are ditching USB Type-A slots and only offering Type-C slots like HP Envy’s new slim model. This does have drawbacks because you need an adapter to make it compatible with your existing peripherals. There are USB C peripherals but they are quite expensive.
Now it is better? Yes USB-C does charge faster, however most flagship phones with Micro USB-B come equipped with Qualcomm 3.0 fast charging which is reliable and efficient. Because USB C is not so common , I find that USB-C cables are expensive - mostly around $20 for just a cable without the charger unit. Micro USB-B can be found for under $5. Now obviously this will change in 2017 because most new phone models are being released with USB-C slots.
I should add a final thought, there are adapters which convert USB-B to USB-C these are affordable. Fully reversible connections are useful and practical, so it is only a matter of time before USB-C will be everywhere!
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The socket is a gateway to faster charging.

http://www.usb.org/developers/powerdelivery/PD_1.0_Introduction.pdf

USB-C allows for not only the current common of 2A 5V 10W, but then allows for 18W, 36W, 60W, 100W. So right now you’re mostly limited to 5V 2A 10W. Qualcomm QC4 is coming round the corner for proprietar charging tech.

Anker says is it working on supporting the higher profile USB-C.

Oh and you get what you pay for. Those $5 cables, they don’t tend to last long and they begin building up resistance after a few months. You can mitigate it with use of Anker’s voltage boost which pushes >2A 5V out from source to get to 2A 5V at the destination, which is why you see Anker output 12W per port to fight the cable/socket.

Those micro to USB-C adapters, I find they add resistance so its less so for the Powercore but you have the headroom in Powerport.

I have to say this is one of the best Micro USB cables that I have ever owned & it is under $5 - Go Anker !

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Alot of stuff are going to start using it. As others have started above its mainly because of two reasons, the first being the physical design of the cable its reversible and supposed to be more durable than micro usb. The second being that it can support alot more electrical power and faster data transfer.
Real world example being i think it was LG that came out with a monitor that acted as a big hub with a USB C port that you could connect a single cable to drive the monitor display and charge your macbook(any USB C powered laptop etc) and do data transfer with the other USB ports on it.