The Anker Powerline III cable provides subtle improvements over the previous iterations without sacrificing the quality and durability that’s common among Anker cables. I’ve amassed quite a few original Apple lightning cables, and many Anker ones, as well as a variety of other third parties. I’ve had the Apple cables come apart at the strain-relief, where the cable meets the housing of the lightning tip. I’m yet to have any Anker cable fail.
The first thing I noticed about the Powerline III is the texture of the ends. There are fine ridges along the ends of the cable that provide a welcome grippy feel. As a result the plugs are much easier to remove, especially if there is a tight USB-A connection. The cable itself is the opposite, it’s very smooth. They market this as easy to clean, what it really does is make the cable less likely to catch on other things. This is much more important to me. If it doesn’t get caught on things it doesn’t accidentally tug on the cable.
Also, while its thinner than previous iterations it’s still thicker than the official Apple USB A to lightning cable, but thinner than the Apple USB C to lightning. I think it’s a comfortable thickness and one that strikes a good balance.
I’m hoping they start to offer the cable in other color and material variations, but for now it’s my go-to.